As travellers both new and seasoned demand more unique experiences that they can boast about on their social feeds, some are opting for sustainable trips to offset their CO2 footprint and help communities abroad. How can tour operators facilitate this kind of responsible travel?

Despite a rise in public conscious over green issues, budget airlines have fuelled holidaymakers’ thirst for travelling further and more often. But the environmental consequences of this ever-growing market are huge. So why do people find it hard to live up to their eco-ideals when it comes to air travel? And how can brands help them to fly greener?

The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.

Finnish renewable energy company Neste has launched a minimal-emissions project called Zero Vacations – a Swedish holiday destination with a sustainable approach. Situated on the island of Lidö, it taps into people’s desire to continue their eco-efforts while home and away.