The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.
Ezra M. Markowitz is an assistant professor of environmental decision-making in the Department of Environmental Conservation at the University of Massachusetts Amherst. His research looks at the underlying psychological, social, and contextual factors that influence individual and collective environmental decision-making.
Plastic straws have been demonised since images of marine life being damaged by them hijacked the public consciousness and spawned a flurry of Insta-activism. #Stopsucking is an example of how these eco-protests evolve, why they matter and how they inspire actual change.
Plastic is getting a lot of airtime right now: suddenly, what was once an invisible problem is at the front of people’s minds. Consumers are primed for change, so how can brands take the first by creating alternatives, educating customers and helping them form new habits?
With nearly three-quarters of Gen Yers and 51% of Boomers willing to pay more for sustainable products, eco-friendly living is no longer a niche pursuit. Yet many people are downplaying their eco credentials with inconspicuous purchases. Why aren’t consumers keen to appear ‘green’?
With hurricanes and wildfires devastating parts of the US in 2017, extreme weather has brought climate change to the fore of many Americans’ minds. But are they more concerned about local environmental issues or global ones? Canvas8 spoke to 20 people to learn how they’re protecting the planet.