From Apple to Lululemon, cult brands elicit something that approaches religious fervour among their dedicated customers, helping to not only boost their sales figures but establish their place in the common cultural lexicon. But how exactly do companies inspire such levels of devotion?

For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.

Are the days of customer service assistants numbered? How is one-click retail becoming even more convenient? Is the high street still dying a slow death? In this part of the 2019 Expert Outlook, we speak to three experts about how the shopping landscape is being shaped by tech and ‘experiences’.

American malls face an uncertain future amid shoppers’ growing preference for online and an over-supply of retail space. To entice people back, some owners and developers are prioritizing food, fitness and entertainment experiences – but will it be enough to weather retail’s reckoning?