How brand tribalism is changing brick-and-mortar
9 May 2019
How brand tribalism is changing brick-and-mortar

The physical shopping experience may never match the ease of e-commerce, but that doesn’t mean people are abandoning the high street. Brands are using concept stores, cultural events, and customisation to attract footfall and communities that care about more than products alone.

Phil Mak

Phil Mak is a marketer and expert on high-fashion retail experiences.

Isabella Roberts

Isabella Roberts is a senior womenswear experience stylist at Matchesfashion, having previously been a visual merchandiser at Ted Baker.

Ed Hartley

Ed Hartley is a writer and vintage designer clothing collector from London. Having once walked the runway for the likes of Alexander McQueen, he is now involved in the industry as a photographer and designer.