Why Britons use alternative health treatments
1 Mar 2019
Why Britons use alternative health treatments

With one in ten patients in the UK waiting more than three weeks for a GP appointment, some are trying alternative remedies and treatments to maintain their health. Canvas8 spoke to 20 Britons to understand their usage of complementary medicine and whether they thought such options are effective.

Lucia Seoane-Pampin

Lucia Seoane-Pampin is a behavioural analyst at Canvas8, which specialises in behavioural insights and consumer research. Born and raised in Spain, she loves experiencing different cultures and emotional expressions. She studied psychology and communications in Boston and has a master’s in digital & visual media.