Why do Britons love ‘own brand’ groceries?
22 Aug 2018
Why do Britons love ‘own brand’ groceries?

As own brand products have evolved from simply ‘cheap’ options into desirable and competitive goods, those who couldn’t afford to buy anything else have been joined by people from all backgrounds. How is this embrace of private labels changing Britons’ sense of loyalty to traditional brands?

Patrick Fagan

Patrick sits at the intersection of behavioural science and data science. He is an expert in personalised persuasion – that is, how to target nudges specifically depending on audience and context; social proof, for example, might work for charities but not for luxury watches. Patrick also consults on comms psychology – how to grab attention, engage emotionally, and nudge behaviour. He is a part-time university lecturer and author of a marketing comms book, Hooked, and his work has appeared in international press. He has provided psychology consulting to household-name brands for over a decade.

Peter Fisk

Peter Fisk is a bestselling author, inspiring speaker, and expert advisor who works with business leaders to reimagine their markets and strategies for a better future. He leads GeniusWorks, an innovative business accelerator in London, and is a professor of leadership, strategy, and innovation at IE Business School in Madrid. His recent projects include Adidas’ growth into new markets, Cartier’s redefined luxury, Coca-Cola’s brand strategy, and Microsoft’s strategic innovation. He has written nine books, including Business Recoded: Have the Courage to Create a Better Future.

Meredith Olson

Meredith Olson is a writer, editor and book enthusiast who lives and works in London. She earned her MA in Issues in Modern Culture from University College London, and writes about the arts, culture and lifestyle.