Personalised persuasion
Predictive analytics
Behavioural science
United Kingdom
LocationLondon, United Kingdom
Local time
Industry InfluencerPatrick Fagan

Behavioural and data scientist and expert in personalised persuasion

Patrick sits at the intersection of behavioural science and data science. He is an expert in personalised persuasion – that is, how to target nudges specifically depending on audience and context; social proof, for example, might work for charities but not for luxury watches. Patrick also consults on comms psychology – how to grab attention, engage emotionally, and nudge behaviour. He is a part-time university lecturer and author of a marketing comms book, Hooked, and his work has appeared in international press. He has provided psychology consulting to household-name brands for over a decade.
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