Why Australia appeals to Chinese travellers
24 May 2018
Why Australia appeals to Chinese travellers

Australia sits near the top of Chinese tourists’ destination wish-list, spurred by a thirst for culture and history. But what deters Chinese tourists from a return visit? And how can Aussie hotels and tourist hot-spots nurture the growing inbound market?

Mark McOnie

Mark McOnie is the founder of Branch Out, a specialist Australian adventure travel company that delivers off-the-grid experiences, which offer a deeper connection to Australia’s land and people. McOnie has almost 20 years of experience in adventure sports, travel and entrepreneurship and has consulted for top ASX-listed companies including Telstra, ANZ, NAB and BHP.

David Thomas

David Thomas holds many high-octane roles including honorary adviser to the Australia China Economic Trade and Cultural Association (ACETCA) and chair of Australia China Business Week. He is also a member of the Advisory Board of the ASX listed Emerging Markets Masters Fund, which keeps him abreast of local market developments and economic trends.

David Wilson

David Wilson is an APAC-based travel and tech specialist whose experience in journalism spans two decades. His stories have run everywhere from the South China Morning Post to Slate and The New York Times. In his spare time, he does strength training and hangs out with cats.