The travel industry thrives on the pursuit of happiness, but just how far will people go to ensure they are healthy as well? All the way to Australia, as it turns out. The healthy holiday industry is now worth $438.6 billion a year, and Australia is enticing travellers with its ‘wild bush luxury’, ‘indigenous ingredients’ and health-focussed hotels.

India may be home to some of the world’s most polluted cities, but it's Aussies that are the most worried about how all that smog is affecting their skin. Nearly 10% of beauty products launched Down Under in 2016 have carried an anti-pollution claim, making it the biggest market in the world.

Whether you're in inner-city London or the wilds of Africa, an Aussie twang won't be out of place. International travel has never been so popular for Australians, but traditional travel agents and package tours have lost relevance. Intrepid is a sustainable, independent alternative to the tour market.

The beach holds a privileged place in the Australian psyche. Synonymous with down time Down Under, it’s a particularly important part of the nation’s leisurely lifestyle. But is this really still true? What role does the beach play in contemporary Aussie living – and spending?