Rapidly shifting market forces have made China the largest and most sophisticated digital (and notably mobile) payment market in the world. In turn, these forces are also changing consumer behaviour and pushing the country’s consumers towards a society that no longer uses cash.
- Sectors
- Locations Central & East AsiaChina
Felicia Schwartz is a cultural insight specialist with 14 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence a career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati, and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.
