How are Americans watching sports?
5 Apr 2018
How are Americans watching sports?

For American sports fans, there’s a game for every season – from the Super Bowl to March Madness to a heavy rotation of playoffs. But with such a wide variety of leagues to follow, what are they choosing to watch? Canvas8 spoke to 20 people to find out how they keep up with their favorite teams.

Alex Quicho

Alex Quicho is the head of cultural intelligence at Canvas8. Her research into identity, ethics, and technology has been published widely, including in Wired, Bookforum, and a recent monograph for Zero Books. She is an associate lecturer in speculative futures at Central Saint Martins and holds a master’s degree in cultural criticism from the Royal College of Art. At Canvas8, she designs innovative methodologies and develops cultural understanding for clients including Google and Nike.