Do Britons want to be diagnosed digitally?
3 Nov 2017
Do Britons want to be diagnosed digitally?

With GP appointments increasingly hard to get, digital consultations are being hailed as a way to ease the pressure on the NHS. But would people feel comfortable talking about their medical problems through a screen? Canvas8 spoke to 20 Britons to discover how they’d prefer to reach their doctor.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.