Zero Waste as a movement is not embodied by festivals, websites or organisations, but by bloggers and YouTubers who have a collective desire for polished beauty and a clean, minimalist aesthetic. How are these extremely eco-conscious consumers minimising their impact on the planet?

From the ‘50s-style branding of Benefit to the 140-year success of Vaseline, the beauty industry is steeped in nostalgia – both authentic and artificial. Techniques, products and entire brands are built on days gone by, but why are beauty brand fans looking at the past with rose-tinted specs?

Science has long been used by cosmetics brands to assert themselves as authorities on beauty and well-being. But consumers are shrewder than ever. Mother Dirt is different; it's the brainchild of a scientist. But can beauty buffs get to grips with cosmetics containing live bacteria?

We can’t get enough of supplements – half of Americans take them regularly – but with little evidence to support their health claims and worries over their contents, people are looking for clarity and transparency. Ritual delivers both, providing a ‘clean label’ vitamin for the wellness movement.