REPORT
Sep 11, 2017
How is soap changing in the age of clean?

Soap bars have gained a reputation as dirty havens for bacteria, with liquid variants gaining popularity due to this fear of germs. But a current lens of wellness is shifting perceptions. Could the humble bar of soap make a timely comeback in an age of ‘good dirt’, clean living and veganism?

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Scope

From detox diets to uninterrupted sleep, eco-laundry and anti-pollution skincare, being ‘clean’ has come to mean so much more than simply having a good scrub. And when it comes to the health of our skin, experts are increasingly warning people of the chemicals that exist in so many cosmetics used on a daily basis.

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