Is immersive dining too much to stomach?
31 Aug 2016
Is immersive dining too much to stomach?

Secret Cinema and Punchdrunk brought immersive theatre and cinema to the masses – and food is now getting the same treatment. Nearly three-quarters of Gen Yers want to increase their spending on experiences, but in a competitive restaurant industry, what gets people lining up to buy tickets?

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.