Why counterfeit products are hot in India
REPORT
5 Apr 2016
Why counterfeit products are hot in India

Counterfeit goods, from handbags to headphones, are popular among aspirational consumers who can’t afford the real thing. But widespread fakes are having a negative impact on brands looking to sell in India. How do Indians perceive counterfeit goods, and why is the domestic market so huge?

Rebecca Bundhun

Rebecca Bundhun is a journalist based in Mumbai. She writes for publications including The International New York Times and The National, mainly about issues relating to economics and business in India.