From France’s law against ‘unhealthy-looking’ catwalk models to activist hashtags such as #droptheplus, 2015 saw radical changes in how women’s clothing was sold. So far, so good – for women at least. But what about men? How do blokes who don’t look like David Beckham want to shop?
Picking up a last-minute party dress is easier said than done for plus-size women. The likes of Lululemon and Urban Outfitters don’t make clothes above a US 14, and the industry is losing out on as much as $14 billion by failing to serve this market. So what do curvy women want from their clothes?
It’s widely believed that women dominate household purchasing decisions – but while this was certainly once true, has it changed over time? In light of new statistics, more and more companies are gearing their offerings and marketing towards men. But are they reaching them?
Whether you always look sharp in a three piece or prefer to dress down, shopping for clothes that suit you can be stressful. German fashion start-up Outfittery is offering a service that enables time-poor men to stay stylish without the hassle.
Whether you’re finding peace in a yoga class, or sipping coffee at Starbucks, the accepted attire for men is now the same – trainers and joggers. As sportswear becomes a permanent fashion feature, Mr Porter has launched an activewear section to add a touch of casual luxury to men’s wardrobes.
Global sales of menswear grew to $440 billion in 2014, and with their high disposable incomes, aspirational young males are prompting luxury fashion and lifestyle brands to expand their offerings. Move over Yuppies, Yummies and Henrys are the new kids on the block – and they’re ready to spend.
Global menswear sales are set to reach $110 billion by 2019, up 36% on 2014. In response, there’s been an influx of stylish start-ups focused solely on men. Curatum is a discovery platform offering one new product each day. Is a minimal, mobile model the right way to get the modern man spending?
Plus-size is one of the fashion industry’s fastest-growing sectors; the women’s market in the US was valued at $17.5 billion in 2014. But what about blokes that are a little bigger? Parker & Pine is aiming to create well-fitting, modern clothing for larger men who still want to look good.
If your body type is different to what are considered the average proportions for your age or gender, buying clothes off the rack can be challenging. But a clothing start-up called Ash and Anvil is targeting one underserved segment of the market – men who stand under 5'8".