REPORT
Jan 20, 2011
Media is one system

Technology has changed the nature, speed and relative scarcity of media. Faris Yakob pinpoints exactly how the 'social' component has dissolved the boundaries between channels - and what companies can do about it.

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Scope

Technology has changed the nature, speed and relative scarcity of media. As well as reminding us that media is inherently social, ‘social media’ has begun to dissolve the delineations that we perceive between channels, driving the ‘socialisation’ of mainstream media and indicating how the mediascape should be understood as a system of interoperating real-time parts.