Indonesia has unexpectedly banned TikTok Shop, blocking access to the app’s native e-commerce feature for more than 125 million users. However, enthusiasm for social shopping will likely remain high, meaning platforms can continue supporting the small businesses that are the most affected.

Embracing inclusivity by featuring models of all backgrounds, Indonesian makeup brand Mad for Makeup proudly showcases its struggles in building a people-first brand. Its unique meta-marketing strategy appeals to Gen Z, who desire involvement in lasting impacts on the notion of beauty.

As diversity and personalisation become increasingly important in the beauty industry, halal cosmetics have seen a rise in popularity. Suitable for all faiths and skin types, this market ticks a lot of boxes and offers a sense of trust and transparency. Where is the halal beauty scene headed next?

Indonesians are huge fans of Korean pop culture and content. Local brand Mojiso created a non-alcoholic sparkling water bearing soju’s look and flavour, which was designed for those who want to experience Korean drinking culture while abiding by Islam's rules against alcohol.