As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As diversity and personalisation become increasingly important in the beauty industry, halal cosmetics have seen a rise in popularity. Suitable for all faiths and skin types, this market ticks a lot of boxes and offers a sense of trust and transparency. Where is the halal beauty scene headed next?

LYS Beauty is filling the clean beauty equity gap, catering to Black women and diversifying the clean beauty sector by making it more accessible and representative. How can beauty brands ensure that their products welcome diverse communities and meet shifting consumer expectations?

Those travelling on Garuda Airlines to complete Islamic pilgrimages will now receive special skincare sets through a partnership with local brands. Understanding the spirituality of the journey, the initiative shows how brands can organically support important moments in people's lives.

Indonesians are huge fans of Korean pop culture and content. Local brand Mojiso created a non-alcoholic sparkling water bearing soju’s look and flavour, which was designed for those who want to experience Korean drinking culture while abiding by Islam's rules against alcohol.