Healthtech company Eldera provides purpose and meaning to Gen Alphas, Older Adults, and everyone inbetween through its virtual activities. How can brands utilize intergenerational interaction to teach new skills, encourage deep connections, and provide a boost in mental wellbeing?

Dementia, Alzheimer’s, and other neurocognitive conditions are outpacing the US healthcare system, meaning the bulk of care for Older Adults often falls to unpaid relatives. Healthtech start-up Rippl is shaking up the system by providing accessible, round-the-clock care for seniors.

The Chatty Bus aims to combat social isolation among East Yorkshire’s most vulnerable residents through empathetic conversations. Backed by Age UK, the scheme offers mental health support and practical assistance to help socially-excluded groups foster a sense of communal belonging.

The retirement landscape is changing as more older workers remain in work beyond retirement age. Some Older Adults derive purpose and social connectedness from work while others need to make ends meet – but they want employers to ensure their needs aren't neglected as society enters a new normal.