With older adults still sheltering in place, the risk of prolonged loneliness and social isolation is high. Improved digital literacy isn’t just helping them stay connected and engaged, but enabling other aspects of everyday life, from shopping and entertainment to managing finances and healthcare.

The physical restrictions imposed during the pandemic caused the digital divide between generations to close drastically as Boomers turned to tech in their droves. But how exactly have they been using digital tools to entertain themselves, connect with loved ones, and maintain their wellbeing?

E-commerce platform Taobao is a go-to for young Chinese shoppers. But following the release of the Chinese government’s five year plan to develop the ‘silver economy’, it’s modifying its approach to improve its accessibility and usability for the country’s growing elderly population.

With many shops shut due to the pandemic-induced financial downturn, developers have come up with a way to use these vacant spaces. They’re turning them into retirement homes for over-65s, creating opportunities for brands to cater to older people as more may move into city centres.