As streaming has become a cultural force in households across the US, people are seeking out services and content that speak to their lived experiences. With a focus on LGBTQ+ programming, WOW Presents Plus is offering just that for a community that has been historically underrepresented.

As people grow more aware of social justice issues, there’s greater pressure on brands to meaningfully champion diversity, equity, and inclusion to stay in step with consumers. Dr. Martens’ track record of authentic campaigning and cross-pollination with LGBTQ+ communities is meeting these demands.

Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?

Social media is a double-edged sword, providing community yet exacerbating the loneliness paradox and enabling cyberbullying. A report shows that for LGBTQ+ youths, online spaces serve crucial purposes, and tech companies have a responsibility to ensure they prioritise safety.