Ritz-Carlton is expanding its hotels and guest experiences, just as young affluent consumers, seeking personalised wellness and cultural immersion, are preparing to travel big in 2023. So, how is the brand diversifying to appeal to new wealth, while maintaining its heritage appeal?
Shifting travel preferences post-pandemic means that many Aussies are looking to reconnect with nature on their doorsteps. Unyoked, a travel company that brings off-grid cabins to natural areas just outside cities in Australia, is allowing people to explore the great outdoors on their own terms.
Chanel has been able to maintain its place as a beloved and revered luxury brand by emphasising craftsmanship, exclusivity, and quality, while also prioritising its loyal customers. How can luxury brands sustain heritage appeal and an image of exclusivity while also courting new customers?
In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?
While they may want to select eco-friendly options, it can be difficult for people to prioritise sustainability when travelling amid rising costs and shrinking budgets. Canvas8 spoke to Dr. Ivan Paunovic to find out how these anxieties are impacting holiday decisions and what this means for brands.