Pink is a color making its way onto people's plates, with a mystery 'Pink Sauce' racking up views on TikTok. Sparking both backlash and intrigue in equal measure, the move signals a growing appetite for less aesthetically pleasing, predictable, and more daring offerings post-pandemic.

The principle behind YouTube show Hot Ones is simple: ten progressively spicy chicken wings, ten questions, one celebrity. It's been such a winning formula that audiences in their millions are tuning in to watch everyone from Charlize Theron to Kevin Hart, Joji and Key & Peele suffer.

From opting against three square meals to getting more creative in the kitchen, daily food and drink routines have been shaken up as many people have embraced hybrid working. How might these changes create new opportunities for brands around snacking, meal preparation, and forging healthy habits?

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?