From televised musical spectaculars to streams of explosions on Periscope, live news and entertainment is available in more varied and accessible forms than ever. But in a multi-channel, multiplatform universe, how do you go about finding an audience for what’s happening right now?

Can you build brand awareness by burning people’s taste buds? GE certainly thinks so. It’s launched 10^32 Kelvin, a super-hot sauce perfect for people who like their pleasure with a serious serving of pain. But can it make the corporate giant relevant for a new, young and adventurous audience?

Podcasts have never been more popular in the US – 44% of people nationwide have tuned into one – with some shows like Desus & Mero now making the transition from audio to audio/visual. But are listeners ready to become viewers? And why are brands eager to engage with podcast fans?

‘I’m 16 and have never been kissed – will I end up a cat lady?’ This is just one of the questions Rookie magazine readers have posed via the site’s ‘Ask a Grown’ feature. Answers are provided by sports stars, actors and other high profile individuals, but do Gen Zers want to take advice from celebs?