As people flex the travelling muscle again after lengthy periods without holidays, they're seeking breaks that meet specific needs and changing habits. Among Europeans and Britons particularly, there's an increased interest in longer vacations and last-minute breaks with a focus on wellness.

SPOKE is an app that marries music with mental health. Working with lyricists and musical artists as well as clinical psychologists, therapists, and neuroscientists, the platform aims to normalise discussions around wellness by giving younger generations accessible content they can relate to.

In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?

Pandemic-induced stress has made people appreciate self-care and wellness more than ever before. And, as a post-pandemic future looms on the horizon, a hotel in New York is looking to ease people back into travel with 'wellness suites' designed specifically around boosting wellbeing.