The increased usage of Zoom and face filter apps has led to rising interest in skincare, beauty treatments, and plastic surgery. But, while the body positivity movement and no make-up looks remain popular, the demand for cosmetic products and procedures has seen no reduction.

Digital developments are transforming the ways people showcase their status online, with gaming worlds and the metaverse providing new platforms through which to distinguish themselves from their peers. But what kinds of status symbols resonate in the new virtual economy?

AR filters on social media have become the most widespread form of AR technology, and are being primarily used by Gen Zers getting creative with their appearance and identities. What can the use of these filters tell us about how technology changes the ways we form identities and relate to others?

Dove has launched a campaign called ‘Reverse Selfie’ to address the impact of social media filters on self-esteem – specifically for young girls. The pandemic has led to a surge in social media usage, and there are mental health ramifications when it comes to striving for aesthetic perfection online.