The increased usage of Zoom and face filter apps has led to rising interest in skincare, beauty treatments, and plastic surgery. But, while the body positivity movement and no make-up looks remain popular, the demand for cosmetic products and procedures has seen no reduction.
Rosanna K. Smith is an assistant professor of marketing at the University of Georgia’s Terry College of Business and holds a PhD in marketing from Yale University. Her research focuses on the intersection between authenticity and beauty. She is currently exploring how social media plays a role in influencing appearance-related consumption and consumers’ sense of self.
Deanna Utroske is a top-tier critical thinker in the cosmetics and personal care industry. She's known globally for her fair-minded commentary, clear and concise explanations of complex issues, and candid analysis of the trends, movements, and innovations disrupting beauty today. Formerly the editor of the business news site Cosmetics Design, Utroske regularly shares commentary with key trade publications and market researchers and consults for private clients (in ingredients and manufacturing), developing news-generating B2B press releases, ghost-writing thought leadership content, blogging for businesses, and speaking to event audiences and company teams.
As the beauty tech market grows, Japanese brand Shiseido has unveiled the world’s first AI-powered make-up advisor. With tech blending further with beauty, brands have the opportunity to innovate around product discovery, help people better understand their skin, and use AI to tailor products.
A study has revealed that a lack of in-store testers is driving a secondhand beauty marketplace boom in Japan. Seeing is believing for Japanese beauty buffs. They don't just want quality and innovation in cosmetics, they also want to be assured through user testing.
New skin solutions are never more than a click away in the social media era. Yet in Germany, the beauty culture is defined more by tradition than innovation. Why do older brands such as Weleda and Dr. Hauschka still resonate with people? And what can new players learn from them?
Cosmetic surgery is entering a new era as people seek to take greater ownership of their bodies. Fuelled by the openness of celebrities regarding their own treatments, they’re researching both invasive and non-invasive procedures that can augment their aesthetics to be social media-ready.