Limited real-life interactions in lockdown have led many people to seek out online communications that allow for deeper, more intimate connections. Audio offers a welcome break from screen-based social media, but how can brands best harness this medium to stand out?

Throughout the pandemic, many Britons turned to radio for a sense of comfort and security. Yet while the likes of BBC Radio 2 and Capital FM may play popular music, they’re not popular among all listeners. How are independent stations gaining ground with audiences outside of the mainstream?

While streaming and other mainstream platforms are seen as the go-to for music listeners, No Signal is going against the grain by ushering in the resurgence of radio. The station aims to show Black culture in an authentic way for those who feel misrepresented by other music services.

Audio-only apps like Clubhouse are booming as people look for more interactive social media spaces. Mark Cuban and Falon Fatemi are joining the audio craze with an app called Fireside, which not only enables discussion and debate but lets creators record and monetize their conversations.