Drinks brand Pernod Ricard has seen global sales figures return to a place of growth as lockdowns have eased in several countries. A spirit of celebration is setting in, and people are eager to gather and mark the occasion with quality drinks that they haven’t indulged in for months.

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.

Craft beer has played a comforting role during the pandemic, with richer, darker, stronger beers providing solace and feeding the curiosity of many at-home drinkers. Goose Island’s creative offerings are a reminder of the importance of craft beer and breweries in post-pandemic regeneration.

The British high street is ailing, but people are still looking for enjoyable in-store experiences. Johnnie Walker’s flagship in Edinburgh seeks to generate memories and connections with the entire spectrum of whisky fans, setting a benchmark for what physical retail can bring to the table.