Signal27 Apr 2021
Celebratory mindset drives up sales of high-end booze

Drinks brand Pernod Ricard has seen global sales figures return to a place of growth as lockdowns have eased in several countries. A spirit of celebration is setting in, and people are eager to gather and mark the occasion with quality drinks that they haven’t indulged in for months.

Celebratory mindset drives up sales of high-end booze