Signal7 Jan 2021
TikTokers discover second-hand novelty at estate sales

Mostly known for its Gen Zer user base, TikTok is seeing a rise in estate sale content, an activity once reserved for older generations. As younger audiences look for new ways to spend savvily and sustainably, unusual experiences can help brands stand out as resale platforms fight for space.

TikTokers discover second-hand novelty at estate sales