Since he was elected as Indian PM, Narendra Modi has championed a home-grown economy that relies on domestic manufacturing and brands. But are citizens interested in buying local? How do personal aspirations, quality concerns, and budgets impact Indians’ shopping habits?

With the pandemic making people more conscious of their own mortality, wellness has taken on a new meaning. In India, more people are looking to strengthen their immunity through diet and exercise, and they’re seeking out professional advice to help them reach their goals.

The Indian government has brought digital content under the control of the Ministry of Information and Broadcasting, a move that the majority of the population supports. Given the anger at TikTok for harmful content in India, it’s perhaps unsurprising Indians are looking to the government to step in.

Will menopausal women get the personalised care they need? Might fitness fans embrace recovery? Could the power of collective responsibility outlast the pandemic? In this part of the 2021 Expert Outlook, we speak to three experts about how individualised care can make people more resilient.