Faced with months of lockdown, life simulator video games have surged in popularity, offering escapism, catharsis, and a supportive community. But The Sims Spark’d – a reality TV show that blurs the line between players and in-game avatars – confronts the uglier elements of gaming culture.

Somnium Space is an open virtual world for communication, e-commerce, and entertainment. From buying and selling land to earning cash streaming songs in the digital domain, as people look to create new opportunities and connections in virtual space, the potential of VR commerce is growing.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

Speedrunning is an unconventional esport – one that sees winners decided not by points or kills, but by the clock alone. How has this simple concept captivated millions of gamers across the world? And why is it important for brands to understand niche gaming communities?