Armed with an internet connection and a laundry list of jobs, home hackers are connecting globally to share cleaning tips. But what drives people to come up with DIY solutions when there are so many specialised products out there? And how can brands show their value to these individuals?

Conventional cleaning goods are often marketed on their effectiveness, but as Britons learn more about their potentially harmful ingredients, a growing number are looking for natural, reliable alternatives. Method fills this gap to help people keep their homes and the planet in pristine condition.

Tide has launched an on-demand laundry solution, Tide Cleaners, which aims to lighten the load of household chores for users. As people come to expect convenience as standard, they’re looking for brands to streamline tedious tasks, potentially making them happier in the process.

Smol – named after the Internet slang for small and cute – is a company that allows people to buy high-quality concentrated laundry capsules online and have them delivered to their door on a regular basis. Just tell Smol how many washes you do a week and it will sort out the rest.