Laundry may not be the sexiest of household chores, but it is essential. And as many Britons continue their quest to live ethically, one small way to reach that goal is by making more conscious decisions about cleaning products. How is Persil Powergems making it easier for them to be green?

For those without a washing machine or dryer at home, a trip to the neighborhood laundromat can be a time-consuming chore. But Portland-based Spin Laundry Lounge, a laundry café, is aiming to turn a pain point into a pleasure, helping people take better care of their clothes along the way.

Millions of people have sensitive skin, and while many specialist products promise to deal with those dermatological woes, they're often online-only and come with high price tags. Tide has launched a product for sensitive skin that people can pick up in their local supermarket.

The UK's £1 billion laundry market is dominated by Unilever, P&G and Reckitt Benckiser. Aiming to do to washing tabs what Dollar Shave did to razors, Smol is a subscription-based service that delivers capsules through the post, appealing to those looking to automate repetitive tasks.