Harkening back to the look and taste of childhood favorites, Magic Spoon’s cereals are striking a balance between Americans’ desire for good-for-you grub and healthy food that doesn’t taste like it is. As smart eating choices take center stage, Magic Spoon is moving to make breakfast cool again.
Snack brand Kind has created an AR tool and database that reveals the added sugar and sweeteners in top-selling foods by their rivals. With people looking to brands to help make healthy choices, Sweeteners Uncovered offers customers an insight into the hidden sugars that are easily avoided.
With obesity at the forefront of many consumers’ minds, they are looking for healthier snacking options. In response, snack and beverage brands are implementing new strategies, including reducing portion sizes, ‘premiumising’ their products and using clearer labelling.
TV is more than just America’s favourite pastime. On-demand services like Netflix and Hulu are devouring hours of people’s waking life, while other screen activities, such as watching YouTube and scrolling Instagram, are filling shorter gaps. So how is “zombie eating” changing the dining landscape?
Attracted by the supposed benefits of weight loss, mental clarity, and increased performance, intermittent fasting is booming in the biohacking community. But what does this eating behaviour say about people’s relationship with food? And how are consumer attitudes to diets changing?