Memes are a part of everyday life for many young people, including Christians, who are using them to take control of the religious message they want to project. With church attendances dropping, what role do memes play in modern religious life, and how can tech be used to reach the faithful?

With church attendance dropping around the globe, connecting with younger generations is as important as ever for religious organisations. Australia’s Hillsong Church has gained mass appeal with Gen Z by combining their interest in spirituality with digital influencers and celebrities.

Alabaster hasn’t rewritten the scriptures but it has reimagined the Bible for the Instagram age. By straddling the intersection between creativity and faith through meditative photography and epic quotes, it’s tapping into Gen Y’s appetite for visual culture to promote spiritual self-care.

People are increasingly unsure if they can trust influencers – but Universal Orlando is resisting this shift. By letting teen internet personalities tell its story the way they want to, it’s demonstrating the power influencers can have when brands are brave enough relinquish control.