Alabaster: luxury religious reading for Gen self-care

Alabaster hasn’t rewritten the scriptures but it has reimagined the Bible for the Instagram age. By straddling the intersection between creativity and faith through meditative photography and epic quotes, it’s tapping into Gen Y’s appetite for visual culture to promote spiritual self-care.

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For committed Christian and creative Brian Chung, meeting fellow Christian creative Bryan Chung was something of a godsend. And a coincidence which, under the circumstances, seemed like too good a business opportunity to miss. In re-inventing the bible for image-obsessed, religiously disaffiliated Gen Yers, the $900,000 they’re predicted to earn in 2019 through book sales is nothing short of ‘miraculous’. [1]