Big Drop Brewing Co. is catering to Britons who want the taste of booze, but without the units. It’s bringing the craft movement to the low- and no-alcohol segment of the beer market, offering those who are cutting back a spectrum of flavours so they don’t have to settle for lemonade or cola.
Beer cans were once seen as the cheap alternative to bottles for those too young or poor to afford the glass casing – but that couldn’t be further from the truth today. Store aisles and social feeds are filled with colorful can designs, but what’s caused these receptacles to make such a comeback?
Until 150 years ago, all beers were sour. Sydney’s The Grifter Brewing Co. is helping bring this acidic beverage back into the spotlight with a tangy pink lemonade beer and ‘Acid Drop’ ale that sell fast in Australia’s hot climate. So how did the ‘sour’ make its way into the pub? And is it here to stay?
Many Americans will opt for a Diet Coke or low-fat mayonnaise to be a bit healthier, but would they choose a lighter brew when drinking at a bar? Canvas8 spoke to 20 men and women from across the US to find out what situations would encourage them to order non- and low-alcohol beers.
More than half of British drinkers believe that drinking a low or no alcohol beer has become more socially acceptable. As notoriously boozy Britons realise the benefits of cutting down, the dynamic range of low or no alcohol brands and shifting attitudes are making it easier than ever to go teetotal.