Why beer fans are paying more attention to packaging
5 Feb 2019
Why beer fans are paying more attention to packaging

Beer cans were once seen as the cheap alternative to bottles for those too young or poor to afford the glass casing – but that couldn’t be further from the truth today. Store aisles and social feeds are filled with colorful can designs, but what’s caused these receptacles to make such a comeback?

Bart Watson

Bart Watson is the chief economist for the Brewers Association. He's an expert on beer, beverage alcohol, and their related supply chains, and holds a PhD from the University of California, Berkeley.

Veronique Curulla

Veronique Curulla is the marketing and business development director at Crown Bevcan Europe & Middle East.

Ryan Harms

Ryan Harms is the founder and owner of Union Wine Co.

Meaghan Beatley

Meaghan Beatley is a journalist based in Barcelona. She has written for The Guardian, Vice, The New Statesman and National Geographic, among others.