The choice between an orange juice or a lime and soda for people who aren’t drinking alcohol could be about to end thanks to Seedlip – a brand that has created a range of distilled non-alcoholic spirits. As more people go ‘dry’, brands are paying more attention to their soft-drink offerings.

People are cutting down on drinking – but alcohol-free booze is still regarded the ‘sensible’ option. Heineken's ‘Now You Can’ campaign uses humour to reveal the unusual places you can enjoy an 0% alcohol beer, positioning Heineken 0.0 as something to enjoy, rather than mere abstinence.

As people wake up to the mental and physical health benefits of ditching alcohol for good – or even just temporarily over Dry January – they’re on the hunt for alternative drinks for nights out. Gone are the days when ordering a Coke or orange juice at the bar would suffice – today’s teetotallers are looking for beverages that have more to offer than a simple lack of alcohol.

Many Americans will opt for a Diet Coke or low-fat mayonnaise to be a bit healthier, but would they choose a lighter brew when drinking at a bar? Canvas8 spoke to 20 men and women from across the US to find out what situations would encourage them to order non- and low-alcohol beers.