Ethnic minorities have long been underserved when it comes to hair care, but Mayvenn is challenging how black Americans are catered to both as consumers and as professionals. It’s allowing salon owners and stylists to guide and sell directly to clients who they once might have sent elsewhere.
Black women have long been underrepresented by cosmetics brands in terms of product ranges and advertising campaigns. But as the global population becomes more diverse – and as companies recognise the diversity that’s always existed – could the beauty market be set for an overhaul?
For women of colour, finding a nearby stylist within a reasonable price range can seem like a near-impossible task. The Bantu app offers a solution for people seeking care for their ‘kinky, coily, and curly hair’, providing them with access to prices, available styles and reviews in their area.
As body ideals broaden to incorporate a range of shapes, colors, ages, and abilities, people are more exacting about the ways in which companies approach diversity. How can brands go beyond token gestures to satisfy these demands and show they have inclusivity written into their DNA?
In 2009, Good Hair laid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?