What beauty brands can do to diversify
1 Jul 2015
What beauty brands can do to diversify

Black women have long been underrepresented by cosmetics brands in terms of product ranges and advertising campaigns. But as the global population becomes more diverse – and as companies recognise the diversity that’s always existed – could the beauty market be set for an overhaul?

Beth McLoughlin

Beth McLoughlin writes about location technology, electric cars, and urban mobility for HERE Technologies. She was based in Rio de Janeiro for five years, working as a correspondent for The Guardian, BBC Online, and Aeon on topics including crime, technology, and politics. As a copywriter she has worked for Saatchi & Saatchi and brands such as Pampers, Oracle, and British Gas. She is a keen boxer who is writing a book about female fighters around the world and throughout history.