With more than 3.3 million posts using #lifecoach on Instagram, the picture-perfect aesthetic isn’t just perpetuating people’s desire to be better, it’s also becoming a popular platform for life coaches to set-up shop. Life coach Connie Chapman is using social media, among other tools, to help people create a life they love to live.

Brazil is living through its worst recession in history and in response to the tumult, many people are turning to life coaching for guidance. The São Paulo branch of The School of Life is among the organisations aiming to improve their soft skills, helping them find happiness and fulfilment at work.

As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?