In 2017, Saint Laurent partnered with famed boutique Colette for a collection that celebrated “the traditions and tenets of Parisian culture” – but the range was noticeably short on actual clothes. So, how did a branded Vespa, skateboard, and BDSM paddles aim to broaden the luxury label’s appeal?
As well as featuring fantastical gadgets and dastardly villains, 2017 movie sequel Kingsman: The Golden Circle celebrates secret agent style. And it’s letting fans replicate the spy look with an official capsule collection launched in collaboration with luxury menswear retailer Mr Porter.
Streetwear brand Supreme is a bundle of contradictions. It’s affordable yet exclusive; ultra-rare but surprisingly easy to buy; and is both a high fashion collaborator and foundation of subcultural style. How has this niche label kept its cool, even while attracting gaggles of teens to its stores?
The days of wearing clothes emblazoned with logos may be behind us for the moment, but people still want a way to show off their luxury credentials a bit more subtly. Gucci's 2018 collection included statement socks, including some adorned with gems.
A new report has revealed that music merch sales in the US are growing at twice the rate of the rest of the licensed goods industry. As music artists become ever-more ingrained in popular culture, people are increasingly buying into their merch to signal their affiliation with esteemed acts.