Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?

American football is capturing a new generation of sports fans in China, with television audiences surging, and amateur and pro leagues cropping up nationwide. So what’s drawing people to this all-American sport? And how can it achieve the domestic popularity of soccer or basketball?

Being a sports fan is all-consuming in the modern age. You can follow your favorite athletes on Facebook and Twitter, watch games through NFL Pass, and listen to related content on dedicated podcasts. GameOn is a mobile app that’s bringing everything together on a user-friendly platform.

With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author of Over the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.