With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author of Over the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.
Laurie Clarke is a researcher and writer based in Scotland. She has previously worked in marketing for an addiction clinic and has researched everything from memes in advertising to the legal US cannabis industry as a behavioural analyst for Canvas8. Having studied psychology, she is obsessed with what makes people tick, especially when it comes to how they make decisions.
We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.
If you can sit through a TV program without swiping on Tinder or sending a text, you're in the minority. 56% of Americans are ‘second screeners’. But all this extra entertainment is just a distraction from the main event. How does InAiR technology remove the need for a second screen altogether?
Until now, television viewing has resisted much of the digital flurry, but with people spending time across multiple devices and dipping into a buffet of distractions – from big screens to little screens, Twitter to IMDb – this is changing.
To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.