REPORT
Jul 29, 2015
How the internet is changing the television industry

With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author of Over the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.

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Scope

Does anyone still watch live TV? With on-demand services proliferating and TV viewer numbers in steady decline, what does the future hold for this medium? In his new book, Over the top: How the internet is slowly (but surely) changing the television industry, futurist Alan Wolk discusses what’s driving change within the industry, how the medium will adapt to keep up with evolving viewer habits, and what this means for television’s traditional revenue source – interruptive 30-second ads.