Memes are part of the fabric of internet culture. But at a time when there’s such a disparity between reality and social media perfection, the subversion of the classic meme format reflects a shift in how people express themselves digitally. How do nihilist memes show the silver lining of sadness?
Instagram is awash with wellness bloggers posting pics of macrobiotic salads and Lycra-clad abs. How’s the average person expected to keep up? Bella Younger glamorises an alternative lifestyle with Deliciously Stella, choosing crisps over kale and a deep-fat fryer over a NutriBullet.
Selfies ruin trips to galleries, interrupt nights out, and feed an unhealthy preoccupation with looks. But they’re also being used to champion the individual and non-mainstream beauty. As brands launch selfie campaigns, can they engage audiences in a way that’s helpful, not harmful?
As social media infiltrates all aspects of our lives, fatigue was always inevitable; from the uptake of anonymous platforms like Secret to celebrities like Lena Dunham handing the reigns of their accounts over to their staff. Will regular people soon start deserting these digital spaces too?
You can’t move for being told how to be happy. It’s a choice, claims Coca-Cola in its Choose Happiness campaign. It’s the truth, croons Pharrell in Happy. We can redesign our lives to achieve it, says Paul Dolan in Happiness by Design. But what does ‘being happy’ mean, and how do we achieve it?