Selfies ruin trips to galleries, interrupt nights out, and feed an unhealthy preoccupation with looks. But they’re also being used to champion the individual and non-mainstream beauty. As brands launch selfie campaigns, can they engage audiences in a way that’s helpful, not harmful?
Emmajo Read is a writer and copywriter based in London. She has a bachelor’s degree Sociology and a master’s in Cultural and Critical Studies. For Canvas8, she’s written about everything from sex and solitude to pet parents and veganism. She’s also written for Protein and DJ Magazine.
‘Art hoe’ isn’t an insult, it’s a movement. Started on Tumblr and Instagram, the term was embraced by a group of women using selfies and visual art creatively as a way of reclaiming black female identity as one that encompasses sensitivity, intellect and artistic vision.
Crowned 'word of the year' by Oxford Dictionaries in 2013, the selfie has come a long way from its humble beginnings as a niche social media tag. But are selfies just a bit of harmless narcissistic fun, or is there a darker side?
Numerous studies have shown the damaging effect that seeing everyone else’s ‘highlight reels’ on social media can have. Now, Essena O'Neill – an Australian teen with half a million followers – has deleted 2,000 of her perfectly-poised pics “that served no real purpose other than self-promotion.”
With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.