Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?

The majority of feminine hygiene products aren’t exciting, but with the corporations responsible for making them barely changing over a century, do women have much choice? Period panty start-up Thinx says yes, offering a friendlier, cheaper and cooler way to sail through that time of the month.

Around the world, it's increasingly acceptible to use contraception to control family planning. This uptake is especially important for women in developing countries, as increased access to contraception has signalled a significant impact on population growth.

Egg freezing was once a procedure undertaken for medical reasons. Now, however, it's fast becoming a choice for many women in the US who want to ‘have it all’ and delay motherhood. But why are these women so keen to spend up to $10,000 to try to freeze time?